tag:blogger.com,1999:blog-867451706470039502024-02-07T16:23:26.028-08:00Passion 4 Ads"Don't bunt. Aim out of the ball park. Aim for the company of immortals."
-David Ogilvy-Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-86745170647003950.post-12627400952066996002013-11-02T09:40:00.004-07:002013-11-03T15:11:12.748-08:00Turn Green.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhah1fJQ1W3h3izgyHdZ3luTOiXUDQBe57b5LLOPgi8cqlrPMU-vGGM9VNzEHTtgIzM1snUuRyzr8lVoFgCae-TSVeivUCTyL6Dbe1ZLLY08sT8wk4UAtqiASRyiS7tEDepW2_jfjIVoRk/s1600/LEAF(flattened).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhah1fJQ1W3h3izgyHdZ3luTOiXUDQBe57b5LLOPgi8cqlrPMU-vGGM9VNzEHTtgIzM1snUuRyzr8lVoFgCae-TSVeivUCTyL6Dbe1ZLLY08sT8wk4UAtqiASRyiS7tEDepW2_jfjIVoRk/s640/LEAF(flattened).jpg" width="494" /></a></div>
<br />Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-32612888601098818902012-10-09T10:17:00.001-07:002012-10-09T10:18:50.238-07:00Break Away From The Pack.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8sL0yDCnQ3cP78NetaPp8xmtHExZ9Cs4RFdaz-xb-83ZVYl4QmVD7lfEFmsakVt2UlFX_gJqyt7RKyjBSRhlLYkmTVCG1QFz0_y4XPPlgS_1mcu2ZuJoPl9O_Kr23paJVUZJgzqEcVwA/s1600/break+tradition+10-4-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8sL0yDCnQ3cP78NetaPp8xmtHExZ9Cs4RFdaz-xb-83ZVYl4QmVD7lfEFmsakVt2UlFX_gJqyt7RKyjBSRhlLYkmTVCG1QFz0_y4XPPlgS_1mcu2ZuJoPl9O_Kr23paJVUZJgzqEcVwA/s640/break+tradition+10-4-12.jpg" width="492" /></a></div>
The USP of (ri)1 is that while it's a rye whiskey, it's flavor and body makes it decisively different than what is traditionally thought of when buying a rye whiskey. Using this information, I created an ad that takes something that is seen as traditional (such as the Queen's guard) and added a subtle break from that tradition. Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-37480144130969144312012-10-09T09:56:00.002-07:002012-10-09T10:34:20.931-07:00It's Getting Messy in Here.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnkum82DCT5NyyH6xYh2itsDiDQtCzjkpIJNg7xNyra2K9JCdFgWLbBODiE7S3wrRUQPFvvqgbFLKDyKDyqaLb3Bpt1wMLjwmPf_o0rt5JplrnbU3muXecl2b0LwYAdU9_swzeINvGMOg/s1600/TXOutlaw.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnkum82DCT5NyyH6xYh2itsDiDQtCzjkpIJNg7xNyra2K9JCdFgWLbBODiE7S3wrRUQPFvvqgbFLKDyKDyqaLb3Bpt1wMLjwmPf_o0rt5JplrnbU3muXecl2b0LwYAdU9_swzeINvGMOg/s640/TXOutlaw.jpg" width="494" /></a></div>
This is a mock billboard I did for a local barbeque restaurant. The owner wanted to see what one would look like, as well as, wanting to see what I could bring to the table to help his business. Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-78624276490497325392012-02-18T12:18:00.004-08:002012-10-09T10:34:51.233-07:00Danger! Danger!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRWZbeJNaf75Oe4dETzFzriO4_dMydC66z_gWpjxcPOPWDiwPSg-eRGUKp-OIRYamuyvTgwHXshpToxm84r_Kvo6UXJBnAGLVYALfWPLHtfjn2jfXqvgrKaG2rt9iDe6ChLLOYHHmYhdQ/s1600/At+Lexus+%282-18-12%29.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRWZbeJNaf75Oe4dETzFzriO4_dMydC66z_gWpjxcPOPWDiwPSg-eRGUKp-OIRYamuyvTgwHXshpToxm84r_Kvo6UXJBnAGLVYALfWPLHtfjn2jfXqvgrKaG2rt9iDe6ChLLOYHHmYhdQ/s640/At+Lexus+%282-18-12%29.jpg" width="544" /></a></div>
Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-64999987204084137162011-12-22T19:58:00.000-08:002012-10-09T10:35:24.647-07:00Hope is Where The Heart Is.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqCEl-pZSXTKJxfZWGxH-OO7iulrSDDjZcqwSC2gDaZFWtazf833maEH2deSA-A1SBaIFsmLIyZ-789UL9Fny90p5XDaaRISB4y7S6B3lzhLvJHcnKr5KRXklsba_UASbPUjZ6IQOjGA8/s1600/red+cross+%2528Hope%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqCEl-pZSXTKJxfZWGxH-OO7iulrSDDjZcqwSC2gDaZFWtazf833maEH2deSA-A1SBaIFsmLIyZ-789UL9Fny90p5XDaaRISB4y7S6B3lzhLvJHcnKr5KRXklsba_UASbPUjZ6IQOjGA8/s640/red+cross+%2528Hope%2529.jpg" width="492" /></a></div>
This ad is for the American Red Cross, and stresses how without people willing to donate, The Red Cross is not able to help others. It appeals to the reader's emotional side and let's them know that even the smallest of offerings can create a huge amount of good.Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-39931441019174760232011-12-22T19:52:00.000-08:002011-12-22T19:59:49.883-08:00"I Am"<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPv62IILfLFB_eTVv1XJkuYrzAUpNI_IPuyWWM5mSM3l_cSzJAB_Czt3aWQZEvxV0JxLZUovq2v3j_9vDzc6LD6B5FSxUKSeFBdlBnLmjFwxhTj8XHCBZHyQGC73MOTSh3bmK0I7A6Rco/s1600/Dr+Cambre+%2528I+am%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"> </a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPv62IILfLFB_eTVv1XJkuYrzAUpNI_IPuyWWM5mSM3l_cSzJAB_Czt3aWQZEvxV0JxLZUovq2v3j_9vDzc6LD6B5FSxUKSeFBdlBnLmjFwxhTj8XHCBZHyQGC73MOTSh3bmK0I7A6Rco/s1600/Dr+Cambre+%2528I+am%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPv62IILfLFB_eTVv1XJkuYrzAUpNI_IPuyWWM5mSM3l_cSzJAB_Czt3aWQZEvxV0JxLZUovq2v3j_9vDzc6LD6B5FSxUKSeFBdlBnLmjFwxhTj8XHCBZHyQGC73MOTSh3bmK0I7A6Rco/s640/Dr+Cambre+%2528I+am%2529.jpg" width="500" /></a></div><div class="MsoNormal">This is actually an ad that I did as an intern at Creative Alliance. It's called an "I Am" ad and attempts to bond with the reader through a conversational tone. In this one I had Dr. Cambre make it known that she has children and understands how important a child's health is to a parent.</div>Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-35866530793174013142011-12-22T19:50:00.000-08:002011-12-22T19:50:07.787-08:00"Coffe sleeve"<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7tm9SoQ-K5KZ0PCpmzXxm4CGGuCIvbok89cLQofxt7sgEvksLNDiz6gWSGWQ99BaXCEz0AUIiyCPvSfWc5q694vmc1iP0ZKtcEzfjJWyMu3EfOFw7jhZ8AvA0mBTSPG9Nq7-Ii-S58fg/s1600/CHH+Coffee+Sleeve.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7tm9SoQ-K5KZ0PCpmzXxm4CGGuCIvbok89cLQofxt7sgEvksLNDiz6gWSGWQ99BaXCEz0AUIiyCPvSfWc5q694vmc1iP0ZKtcEzfjJWyMu3EfOFw7jhZ8AvA0mBTSPG9Nq7-Ii-S58fg/s400/CHH+Coffee+Sleeve.jpg" width="400" /></a></div>This is a piece that I did while interning at Creative Alliance. It's a coffee sleeve for Chestnut Hill Hospital.Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-18956117672346111012011-12-22T19:48:00.000-08:002012-10-09T10:35:47.186-07:00Fashion is Sweet.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj5DmOk9olBMBlSNL5P6X7tG9xmhQ6OnErPqqysrydg_Nc8uTFt51MMfBOl09efw2gwTqY1Gi32jrmZPVD891GSYJYmqsKA9G4Hm6txDkD2HgIGGord6NKLPBtRoPBhWl1xVH6UxH-3HI/s1600/masterpiece.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj5DmOk9olBMBlSNL5P6X7tG9xmhQ6OnErPqqysrydg_Nc8uTFt51MMfBOl09efw2gwTqY1Gi32jrmZPVD891GSYJYmqsKA9G4Hm6txDkD2HgIGGord6NKLPBtRoPBhWl1xVH6UxH-3HI/s320/masterpiece.jpg" width="320" /></a></div>
I created these as stickers for a local custom bakery, when the owner came to me looking for something "extra" she could do to reinforce her shop's name into people's memory. They're placed on the tops of the cake and cupcake boxes. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhLEaVsGE9DrT4Ifm4m_ikCbGnSxn8QpZ-6XqY8HPyhyphenhyphenvL91iazVTAX6DFw8baFXRSxjJIg19b_heTKt1Y0GOQ3zugOCv69-rtsF_PiEoS-QVQWaIrgLJmf6vyMLb66FvMJLly6dk84MQ/s1600/mmmm.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhLEaVsGE9DrT4Ifm4m_ikCbGnSxn8QpZ-6XqY8HPyhyphenhyphenvL91iazVTAX6DFw8baFXRSxjJIg19b_heTKt1Y0GOQ3zugOCv69-rtsF_PiEoS-QVQWaIrgLJmf6vyMLb66FvMJLly6dk84MQ/s320/mmmm.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDRFMua0qZwj0yrR6eA1RJXoaRyq5KzXiFpQzltKR-Hd9siu-UYJosLL5LFYU01R-HLr1kDU-MoKHOBU6LQISqiRe7QLYu81KP-h4A-it3StZ4k1zoMjkCcXln_VEylV0YgUi_Zom3IYQ/s1600/toothache.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDRFMua0qZwj0yrR6eA1RJXoaRyq5KzXiFpQzltKR-Hd9siu-UYJosLL5LFYU01R-HLr1kDU-MoKHOBU6LQISqiRe7QLYu81KP-h4A-it3StZ4k1zoMjkCcXln_VEylV0YgUi_Zom3IYQ/s320/toothache.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUEk4IZuqwRxJlorQcASKRJud-vmkVD_-s0FKpDcn0sqenRyPThB1HeOEg2Av-HztvICk5UNCrQyvSxUr9XFMVlwUN-lSK0GGXcFMebBillMYcyIbFfQT8fO356r5n8xTd2obo-XPflDc/s1600/work-of-art.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUEk4IZuqwRxJlorQcASKRJud-vmkVD_-s0FKpDcn0sqenRyPThB1HeOEg2Av-HztvICk5UNCrQyvSxUr9XFMVlwUN-lSK0GGXcFMebBillMYcyIbFfQT8fO356r5n8xTd2obo-XPflDc/s320/work-of-art.jpg" width="320" /></a></div>
Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-84065253120853171642011-12-22T19:43:00.000-08:002012-10-19T09:46:59.842-07:00 Fashion is Sweet. -con-<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEia-rjtjWMPmuyK0zdN9JPhXWPIW67UutM5urKoozvcdGM9dJkZJr5Xm5Rqz6d0JQVOWkda78A22Uqij2vWGUFyjMxFg69K1qpXC_4gg5Pz0RdUMWu1eGRyfX9H66kF_b92Vt3v0Dagc/s1600/450.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEia-rjtjWMPmuyK0zdN9JPhXWPIW67UutM5urKoozvcdGM9dJkZJr5Xm5Rqz6d0JQVOWkda78A22Uqij2vWGUFyjMxFg69K1qpXC_4gg5Pz0RdUMWu1eGRyfX9H66kF_b92Vt3v0Dagc/s320/450.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh_K6R1Q7fCGlRhS_IVmf7dIGvb-ykQABBYREEDuO0GvN9-reDlpyYxrejb3lyyNlS9xy7FnTnLNL3DDcVkfU-pFW04l1_1iZrXeK_oYdC1CvXLuMMKCEzhjYko-hA0EPaa01bGLJJZH8/s1600/bake.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh_K6R1Q7fCGlRhS_IVmf7dIGvb-ykQABBYREEDuO0GvN9-reDlpyYxrejb3lyyNlS9xy7FnTnLNL3DDcVkfU-pFW04l1_1iZrXeK_oYdC1CvXLuMMKCEzhjYko-hA0EPaa01bGLJJZH8/s320/bake.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb1c6vsVhijP0MIMGCEFfpll02BGJ83LBQx60KCtCb8faO1WKHkx0Ic7_udapyYQeU0Q81SbvGRzZas5JzCoEx_BmLA437UQjbxF8rliUPjyIgiPNmTrXHvbk6wWMWCaOJLdPi-vvw-j0/s1600/frosted.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb1c6vsVhijP0MIMGCEFfpll02BGJ83LBQx60KCtCb8faO1WKHkx0Ic7_udapyYQeU0Q81SbvGRzZas5JzCoEx_BmLA437UQjbxF8rliUPjyIgiPNmTrXHvbk6wWMWCaOJLdPi-vvw-j0/s320/frosted.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLNvwvxE5H5NjItseb0dg0bckKZ8AOnKIfHNOgR4J2Ja3IrgA0kFlNCZ3RalvN3DOJNvhecHigI3AKiG3J9wGx6WpX8v6YngR9hr9Eo82QTwK9wmgk_hrQiAD0rtGjYqsJP9v-Q_vl87A/s1600/goodcake.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLNvwvxE5H5NjItseb0dg0bckKZ8AOnKIfHNOgR4J2Ja3IrgA0kFlNCZ3RalvN3DOJNvhecHigI3AKiG3J9wGx6WpX8v6YngR9hr9Eo82QTwK9wmgk_hrQiAD0rtGjYqsJP9v-Q_vl87A/s320/goodcake.jpg" width="320" /></a></div>
Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-54017904278266247452011-12-22T19:32:00.000-08:002012-10-19T09:49:37.799-07:00"Happy Thanksgiving"<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEXa9lZdQBpY9duLY8oKF038ixEi8pYxXIZqdqfuj84cafEA-zhl_mdIEumtWhWYoB4zPOXD1WMQdoIKqfNhVYeYUsWAcm9rqmmvtIqYEck72ZGj3ABkgp1GuZ-2Djc3NTl1MN04w4XCI/s1600/Outlaw+thanksgiving+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEXa9lZdQBpY9duLY8oKF038ixEi8pYxXIZqdqfuj84cafEA-zhl_mdIEumtWhWYoB4zPOXD1WMQdoIKqfNhVYeYUsWAcm9rqmmvtIqYEck72ZGj3ABkgp1GuZ-2Djc3NTl1MN04w4XCI/s640/Outlaw+thanksgiving+copy.jpg" width="544" /></a></div>
This is for the same barbeque restaurant that had me do the mock billboard for them. They asked me to create a flyer that made people aware they were going to be open Nov. 24. I'm quite happy to say that not only did this get adapted into a radio spot, but also packed the customers in on Thanksgiving day. Because of this, they've asked me to do another for them this year.Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-67592404841563291442011-12-22T19:29:00.000-08:002012-10-09T10:36:27.649-07:00Pucker Up!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPgA1_CM8HCotpEKJXlbRN2_4J7MnsPLgbrBEdLuVQCEY9YzrzGIBLR6Q0E2iUTdFa8Ct5fsfnPZpWilimHglTz-oAxTF_KwyosR062VkHMFuoIp_XO0rZAjvI2eP022qA_-P6_k7DhpU/s1600/warhead.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPgA1_CM8HCotpEKJXlbRN2_4J7MnsPLgbrBEdLuVQCEY9YzrzGIBLR6Q0E2iUTdFa8Ct5fsfnPZpWilimHglTz-oAxTF_KwyosR062VkHMFuoIp_XO0rZAjvI2eP022qA_-P6_k7DhpU/s640/warhead.jpg" width="497" /></a></div>
Anyone who has ever stuck one of these vicious little candies in their mouth knows just how ungodly sour they are. With this being the "extreme" version, I wanted the puckered face to equal it and the witty, play on words headline steel drives the message home. Overall, this is just one of those fun ads you see in magazines like Maxim.Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-33139101329857177212011-12-22T19:02:00.000-08:002012-10-09T10:39:08.865-07:00Tool Time.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUMjady0ZkBN45n2Em8a1OTKe3_NbmUyGPgZuNzLjNfJnY59NoYunz-H2nq-3b7Qkx-ZsR9Uo9DATpdFTUJETccNvrH3Ovc1KNXuAHw_DY4Yluq_rgZy2OA4ECrlMKV481ZcMHRxRRSSs/s1600/insight.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUMjady0ZkBN45n2Em8a1OTKe3_NbmUyGPgZuNzLjNfJnY59NoYunz-H2nq-3b7Qkx-ZsR9Uo9DATpdFTUJETccNvrH3Ovc1KNXuAHw_DY4Yluq_rgZy2OA4ECrlMKV481ZcMHRxRRSSs/s640/insight.jpg" width="476" /></a></div>
Another Creative Alliance product, this was an ad Insight ran thanking the doctors attending the 2011 Doctor's Ball for letting them be one of the sponsors. I came up with the headline that was used.Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-29440615042481351672011-12-22T18:53:00.000-08:002012-10-09T10:37:13.512-07:00What Are The Odds?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0LlQTAG8vHa6Qt9t1gRZ1IOkuwKr9WJzl9Hl93ZaafOQhT5Qs9McbGIGRMIIojd1HR2BaWy-InbVxuJF3jI5DaO990PUmaJ8O28uWt69LKTglkYbQctaBC0x-uE09M8weiTVQMoQDMsc/s1600/Churchhill+Downs+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="116" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0LlQTAG8vHa6Qt9t1gRZ1IOkuwKr9WJzl9Hl93ZaafOQhT5Qs9McbGIGRMIIojd1HR2BaWy-InbVxuJF3jI5DaO990PUmaJ8O28uWt69LKTglkYbQctaBC0x-uE09M8weiTVQMoQDMsc/s400/Churchhill+Downs+2.jpg" width="400" /></a></div>
This is one of two billboards for Churchill Downs that I did as an intern at Creative Alliance. They wanted to let people know that they had other events besides simply horse racing, and that it all would be starting at "Fall Meet".Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0tag:blogger.com,1999:blog-86745170647003950.post-9411894665443302262011-12-22T18:51:00.000-08:002012-10-09T10:37:38.431-07:00Buck Wild.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbkXgr0lR5WpTUfqXY7NVpshn5DnZxfoYMzTkEF3yV0_iuhdMaaEHfh_IOYJBmU7YfX9fwIz6YdMNmP-N1ouoMKYWfZ7f4bH1U95stowmQE8bNt_453mY5-_Xy_Zp607p5BULkHRucwXY/s1600/Churchhill+Downs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbkXgr0lR5WpTUfqXY7NVpshn5DnZxfoYMzTkEF3yV0_iuhdMaaEHfh_IOYJBmU7YfX9fwIz6YdMNmP-N1ouoMKYWfZ7f4bH1U95stowmQE8bNt_453mY5-_Xy_Zp607p5BULkHRucwXY/s400/Churchhill+Downs.jpg" width="400" /></a></div>
Here's the second billboard.Richard Smithhttp://www.blogger.com/profile/03275926089688518230noreply@blogger.com0