Break Away From The Pack.

The USP of (ri)1 is that while it's a rye whiskey, it's flavor and body makes it decisively different than what is traditionally thought of when buying a rye whiskey.  Using this information, I created an ad that takes something that is seen as traditional (such as the Queen's guard) and added a subtle break from that tradition. 

It's Getting Messy in Here.

This is a mock billboard I did for a local barbeque restaurant.  The owner wanted to see what one would look like, as well as, wanting to see what I could bring to the table to help his business.