"Don't bunt. Aim out of the ball park. Aim for the company of immortals."
Tuesday, October 9, 2012
Break Away From The Pack.
The USP of (ri)1 is that while it's a rye whiskey, it's flavor and body makes it decisively different than what is traditionally thought of when buying a rye whiskey. Using this information, I created an ad that takes something that is seen as traditional (such as the Queen's guard) and added a subtle break from that tradition.